Welcome Pierre Fasel and Florian Keinath to Good Wood Hockey, boosting our hockey expertise, network and customer focus!

GOOD WOOD HOCKEY WELCOMES PIERRE FASEL AND FLORIAN KEINATH AS PARTNERS TO FURTHER STRENGTHEN HOCKEY EXPERTISE, NETWORK, AND CUSTOMER FOCUS. ADVANCING THE JOURNEY TOWARDS BUILDING THE FIRST SUSTAINABLE HOCKEY EQUIPMENT BRAND.

Good Wood Sports LLC proudly announces the strategic addition of Pierre Fasel and Florian Keinath to its management team, alongside existing co-founders, marking a significant stride in bolstering hockey expertise, expanding networks, and reinforcing a customer service focus.

Pierre Fasel, passionate ice hockey player in a fun hockey league and known for his extensive experience in the sport management sector, joins Good Wood Hockey with a broad network and profound industry know-how. 

"I am really excited to join the team at Good Wood Hockey and contribute to the company's mission of sustainability and innovation. Every year, the European market is estimated to discard over 1.5 million carbon hockey sticks. Our goal is to offer more meaningful solutions through fresh ideas and innovative approaches for the hockey players out there." I look forward to leveraging my network and experience, to drive positive change within the industry.” said Pierre Fasel. 

Florian Keinath, a seasoned hockey player with experience at elite levels and in amateur leagues, brings valuable insights into player needs and the nuances of hockey equipment. His entrepreneurial background in small businesses and unwavering customer-focused approach will play a pivotal role in refining strategies and enhancing product offerings, ensuring they meet player needs.

"I am looking forward to bringing my experiences from both the hockey arena and the business world to Good Wood Hockey," said Florian Keinath. "My aim is to contribute to delivering high-quality, player-centric products while ensuring that all player's needs are met with precision and innovation."